There's nothing more wonderful than showcasing a brand that crafts quality products. As is the undeniable case with 759; a new designer brand dedicated to promoting quality and sustainability.
I first happened upon this new offering when a member of the 759 team reached out to me to explain the concept behind the local label. Created by up and coming designer Fares El Masri the collection focuses on effortless and timeless styles crafted from premium textiles and trims. Consciously and ethically sourced from both Europe and the Middle East in order to perfect clothing that exemplifies 759's ethos of 'Honest Exclusivity.' A term that shines light on the trending component of 'sustainable and eco-conscious' tags utilised by many labels without actual premise for them. Honest Exclusivity (a term coined by fares himself) is perhaps the best way of explaining 759's core values which focuses on presenting consumers with quality products in limited numbers that adhere to quality sustainability practices.
For example, upon receiving my selection of items, each product came in their own individual zip lock bags with brand insignia. These bags have been purposefully crafted in order to ensure that they are multi-purpose. In fact, I'm definitely going to be using the zip-lock from the BLACK CIPHER PETASUM cap as a skincare pouch while the WHITE ZIPPED PRAETORIA HOODIE bag is great to slip in your keys, a vape, some essentials for daytime use. Ensuring that there is zero-waste.
Little details go a long way and in a time when we are more conscious than ever before on the origin of our purchases and how they came to be, its refreshing to see a local-based brand take a through initiative to formulating an authentic message via clothing that's devoid of empty promises. Watch my Instagram for updates on when I'll be showcasing my favourite items from 759.
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